Sunday, 10 May 2015

WHAT DOES THE BEACH BODY DEBATE MEAN FOR THE FASHION INDUSTRY?


If you've had access to wifi connection over the last 3 weeks, you've probably seen, heard and maybe even participated in the Beach Body Debate that was sparked by that bright yellow ad campaign seen plastered across stations and trains in London. The advert featured a bikini clad model with the slogan 'Are You Beach Body Ready?' and advertised a collection of weight loss shakes and pills sold by the popular company Protein World. And it turns out that people were pretty upset by it.

For the most part, people cried foul saying that the advertisement objectified women and advocated body shaming so they reacted by vandalising the model's photograph and shaming her body on the internet instead. Touché. Personally, I wasn't offended by it but the controversy generated by that 3 week ad campaign has got me thinking about what this really means for fashion.

The Size 0 issue has been an elephant in the room for years and years when it comes to runway shows and fashion advertising. Though a not so revolutionary wave of health-before-aesthetic concerns saw more brands and fashion houses encouraging models to eat before shows and give up the painful quest for size nothing, it is commonly known that most fashion models are still far thinner than the one featured in the Protein World advert. But with people demonstrating such fervent anger, distaste and upset for the display of a healthy female figure on an advertisement - does this mean that fashion can expect an upcoming onslaught for featuring even smaller models too?

In my opinion, this may mean that the Creative Directors and Marketing Execs of fashion's front line will have to be a lot more careful about the way that they present the aspirational 'It Girl' going forward. It seems that people are fed up of feeling "attacked" for being who they are - even if that is unhealthy or overweight. But will this change the face of fashion completely? Of course not. Models will still be thinner than they should be and advertisers will still continue to exclude some shapes and sizes when presenting the aspirational ideal. They just might get vandalised for it.
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Tuesday, 10 February 2015

UNTITLED #75

Untitled #75

Feat. Acne, MM6, Celine, Balenciaga, Marley of London, Giuseppe Zanotti

Lately, I have been so inspired by the colour khaki and just about everything that goes with it.
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Thursday, 5 February 2015

KENDALL & KYLIE FOR TOPSHOP!

Kendall & Kylie for Pacsun

Exciting news for the Kardashian aficionados out there: Kendall and Kylie Jenner, the younger and arguably edgier members of the clan, have confirmed that they will be designing a line for Topshop, which is pretty, frigging brilliant! If their effortlessly cool street style and kudos worthy Pacsun collaborations are anything to go by, we're in for masterclass in grungy glamour and I personally cannot wait.
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Sunday, 1 February 2015

LAURA GULSHANI: FASHION ILLUSTRATION

I've been obsessed with fashion illustration since the beginning of time - a glamorous, mystical unicorn reminding me of my clear lack of aptitude in the pencil wielding arts. While my lopsided stick figures fail as epically as Justin Bieber's attempt at a bleached barnet, talented illustrators continually capture my heart with their beautiful encapsulations of the undying allure of clothing. But this week it is my dear friend Laura Gulshani's delicate approach to sartorial art that's inspiring me to play with colours and texture more. Her mixed media illustrations will make you want to buy a capsule wardrobe of pop colours pronto and who can say no to motivational content? Everybody needs a little push now and then, even when shopping. That's the kind of positive energy you need in your life.

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