Thursday, 29 August 2013

IRONIC T-SHIRTS THAT ARE COOLER THAN YOU.

Ok, so the last time I wore a slogan tee I'm pretty sure I was 14. If we're pushing it, maybe 15. In fact, it was with horror that a couple of months ago I discovered an old, green travesty folded unobtrusively in the bottom of my wardrobe - emblazoned on the front of it were the words 'SHOPPING IS BETTER THAN BOYS'. Cringe.

You see, tongue in cheek t-shirts lost their novelty in the ball park of about 5 years ago. What was once the coolest way to let the world know that you are in fact made of 'Sugar, Spice & Everything Nice' has now been replaced with Facebook, Twitter and just about every other Internet supported means of updating the world with every last detail of your life. Slogan t-shirts make me think only of Stag Dos and Girls on Tour team vests in Malia.

BUT with talkative tees popping up all over the high street, I think I've come down with the feisty fever. Yes, they may be just as squirm-worthy as my alliteration but they're just the right amount of ironic to have something of the nonchalant New Yorker about them or the pouty-faced Parisian who was clearly born cooler than you'll ever be. And who doesn't want to ooze apathetic? Remember, nobody smiles at Fashion Week.
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